Product Management

Producer: Rich Mironov (producer) Mironov Consulting
Assistant: Scott Gilbert (producer) Self

Most product managers are new to Agile, and many Agilists have misconceptions about product management. The “Agile Product Management” stage will share real-world experience and guidance to teams on delivering successful whole products.

Product managers and product owners are critical to the software development process: identifying markets and customers; defining products; driving and quantifying business value; prioritizing backlogs; writing user stories; convincing customers to buy and executives to invest. We’ve seen Agile scale up to include enterprise revenue-generating solutions. Product owners and product managers are enthusiastically debating their roles.

We’re looking for submissions for that might include:

  • “how to” be an agile product manager or product owner, including workshops or tutorials
  • “what is agile product management?” Who does what, how is it different from waterfall? How to design the roles and responsibilities of Product Managers and Product Owners, and any organizational experience/lessons.
  • best practices for prioritization/ROI, getting customer input, roadmaps and releases, etc. Commercial products (for revenue) versus internal projects (for in-house customers)
  • experience reports on what’s worked (and not worked) in agile product management
  • the role of the product owner
  • the role of the product manager in distributed agile teams
  • does Agile change how PMs work with executives? Communicate to the whole company?
  • whole product thinking: agile’s focus on “the software” and product mgmt’s focus on full working solutions

Formats can include papers, workshops, individual talks, and panels with divergent viewpoints. Many attendees/participants will be new to agile product management, so please consider proposing some introductory/basic sessions.

Reviewers

Jennifer Fawcett (reviewer) Tendril Networks
Stewart Rogers (reviewer) Ryma Technology Solutions